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There are 6 modules in this course
A leader in a data driven world requires the knowledge of both data-related (statistical) methods and of appropriate models to use that data. This Business Analytics class focuses on the latter: it introduces students to analytical frameworks used for decision making though Excel modeling. These include Linear and Integer Optimization, Decision Analysis, and Risk modeling. For each methodology students are first exposed to the basic mechanics, and then apply the methodology to real-world business problems using Excel.
Emphasis will be not on the "how-to" of Excel, but rather on formulating problems, translating those formulations into useful models, optimizing and/or displaying the models, and interpreting results. The course will prepare managers who are comfortable with translating trade-offs into models, understanding the output of the software, and who are appreciative of quantitative approaches to decision making.
Business analytics makes extensive use of data and modeling to drive decision making in organizations. This class focuses on introducing students to analytical frameworks used for decision making to make sense of the data, starting from the basics of Excel and working up to advanced modeling techniques.
The purpose of this course is to expose you to a variety of problems that can be solved using management science methods and modelled in Excel. In this course, we start from the basics of spreadsheet design and work our way up to broader mathematical optimization modelling. Many airlines, banks, and technology companies could not operate today as they do without the skills and techniques taught in this course. In this first module, we begin by introducing a relatively simple example of a mathematical model which we will use as our platform to build off of for more complicated applications later in the course.
Many problems used in the video lectures come from the text Business Analytics: Data Analysis & Decision Making by Albright & Winston (Cengage Learning, 2014), ISBN 1285965523
What's included
3 videos6 readings1 assignment1 discussion prompt
Show info about module content
3 videos•Total 46 minutes
Warm-Up - Creating a Budget in Excel•15 minutes
NCAA T-Shirt Vendor •15 minutes
Woodworks Bookshelf Co.•16 minutes
6 readings•Total 65 minutes
Course Information•10 minutes
Spam Posts on Discussion Forums•10 minutes
NCAA T-Shirt Vendor•10 minutes
Formatting, Formulas, and Functions•10 minutes
Woodworks Bookshelf Co.•10 minutes
References, Tables, and Charts•15 minutes
1 assignment•Total 30 minutes
Introduction to Excel•30 minutes
1 discussion prompt•Total 10 minutes
Introduce Yourself•10 minutes
What-If Analysis in Excel
Module 2•4 hours to complete
Module details
We are now ready to introduce more complexity to our spreadsheet models. Since everyone comes from different Excel backgrounds, we will review some basic functions and features as well as more advanced techniques. This module covers more of the modelling process and includes some of the less-well known, but particularly helpful, Excel functions and tools that are available. Remember though that this course's objective is not to be a "how-to" of Excel. Instead, the focus and intent is to use these features to provide insights into real business problems.
What-If Analysis and Uncertainty (Quality Sweater Company)•10 minutes
Decision Analysis through Regression and NPV
Module 3•4 hours to complete
Module details
In this module the modeling concept of estimating relationships between variables by curve fitting, or regression analysis, is used to solve realistic business problems. Different regression curves are introduced and a mathematical analysis of which curve is best to help defend the model is presented. This allows not only an understanding of the techniques of modelling but also the rational behind which model to use.
Decision Analysis through Regression and NPV•30 minutes
Self Evaluation for Decision Analysis•30 minutes
Model Set-Up - Bluejay Natural Gas•30 minutes
Exercise Equipment Company•30 minutes
Net Present Value•30 minutes
1 discussion prompt•Total 10 minutes
Decision Analysis through Regression (The 19th Hole)•10 minutes
Linear Programming
Module 4•5 hours to complete
Module details
In this module we introduce spreadsheet optimization, one of the most powerful and flexible methods of quantitative analysis. The specific type of optimization presented here is linear programming (LP) which is used in all types of organizations to solve a wide variety of problems. As you will see through the examples presented in this course, LP is used in problems of labor scheduling, inventory management, advertising, finance, transportation, staffing, and many others. The goal of this module is to introduce you to the basic elements of LP, the types of problems it can solve, and how to model an LP problem in excel.
LP and Uncertainty (Investment Allocation)•10 minutes
Transportation and Assignment Problems
Module 5•3 hours to complete
Module details
This module provides even more examples of problems that can be modeling using linear programming (LP), in particular Transportation and Assignment problems. The basic transportation problem is concerned with finding the best (usually the least cost) way to distribute the good from sources such as factories, to final destinations such as retail outlets. The assignment problem involves finding the best (usually the least cost) way to assign individuals or pieces of equipment to projects or jobs on a one-to-one basis. Using Solver, we will take advantage of the special structure of these LP problems to find the best solutions to complex business problems in an efficient way.
Identifying Transportation and Assignment Problems•10 minutes
Integer Programming and Nonlinear Programming
Module 6•5 hours to complete
Module details
This module presents yet another subset of important mathematical linear programming models that arise when some of the basic assumptions of an LP model are made more or less restrictive. For example, restricting the decision variables to be whole numbers leads to the process of Integer Programming. Restricting the decision variables to be either 0 or 1 leads to binary programming. Lastly, we will see how the skills in this course can be used to solve more complex problems that involve nonlinear models.
What's included
5 videos11 readings5 assignments
Show info about module content
5 videos•Total 56 minutes
Princess Brides•11 minutes
Bolsa de Café•13 minutes
Binary Investment Decision•16 minutes
Portfolio Variance•9 minutes
Motorcross Snowmobiles•6 minutes
11 readings•Total 81 minutes
Princess Brides•10 minutes
Bolsa de Café•10 minutes
Integer Programming in Solver•5 minutes
Binary Investment Decision•10 minutes
Binary Integer Programming with Solver•5 minutes
Portfolio Variance•10 minutes
Motorcross Snowmobiles•10 minutes
Nonlinear Programming with Solver•5 minutes
Final Project•5 minutes
Solution- Bluejay Natural Gas Project Selection•10 minutes
Next Course•1 minute
5 assignments•Total 150 minutes
Integer Programming and Nonlinear Programming•30 minutes
Project Selection at Bluejay Natural Gas•30 minutes
Art Posters•30 minutes
Horizon Wireless•30 minutes
Baseball Stadium•30 minutes
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Showing 3 of 4047
A
AS
4·
Reviewed on Jul 15, 2024
Excel itself is easy, but it’s not easy to understand, for example. This is the most difficult issue that I faced. The course focuses on financial and business parts, and I am a an engineer
L
LD
5·
Reviewed on Sep 25, 2024
Excellent!!! The teaching methods , the videos, the reading materials were of the highest quality. The quizzes were difficult, but worth it. I really enjoyed the course. Thank You.
M
MB
4·
Reviewed on Jul 19, 2024
Excellent,
I was not able to solve the excel from what if analysis because I only have my phone to practice on so, many of the options where not available but I understood all the concepts.
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What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.