- Digital Marketing
- Data Ethics
- Marketing Communications
- Social Media
- Strategic Communication
- Artificial Intelligence
- Digital Media Strategy
- Emerging Technologies
- Customer experience strategy (CX)
- Augmented Reality
- Integrated Marketing Communications
- Data-Driven Decision-Making
Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by GIADA ZANATTA
December 22, 2020
18 hours (approximately)
GIADA ZANATTA's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
