- Marketing Analytics
- Marketing Strategies
- Data Visualization Software
- Digital Marketing
- Consumer Behaviour
- Marketing
- Data Collection
- Web Analytics
- Analytics
- Regulatory Compliance
- Data Analysis
- Marketing Effectiveness
Digital Marketing Analytics in Theory
Completed by payal kapoor
February 26, 2018
20 hours (approximately)
payal kapoor's account is verified. Coursera certifies their successful completion of Digital Marketing Analytics in Theory
What you will learn
Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals
Understand frameworks and approaches to measuring consumers’ digital actions
Learn to evaluate and choose appropriate web analytics tools and techniques
Earn familiarity with the unique measurement opportunities and challenges presented by New Media
Skills you will gain
