- Brand Management
- Marketing Psychology
- Marketing
- Brand Strategy
- Global Marketing
- Consumer Behaviour
- Cultural Sensitivity
- Culture
- Brand Awareness
- Cultural Diversity
- Marketing Strategies
- Intercultural Competence
Global Impact: Cultural Psychology
Completed by MOHIT ROHIT SHAH
June 8, 2020
11 hours (approximately)
MOHIT ROHIT SHAH's account is verified. Coursera certifies their successful completion of Global Impact: Cultural Psychology
What you will learn
Explain what cultural equity is and how brands can become cultural symbols.
Analyze how globalization impacts the psychological responses of consumers in global markets.
Evaluate actions for imbuing brands with cultural meanings that can win over consumers in globalized markets.
Develop a plan for building an iconic brand
Skills you will gain
