Digital Marketing Capstone
Completed by Anna Leigh Aufill
April 6, 2017
17 hours (approximately)
Anna Leigh Aufill's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Marketing Analytics
- Category: Digital Marketing Campaigns
- Category: Content Strategy
- Category: Journey Mapping
- Category: Online Advertising
- Category: Data Collection
- Category: Key Performance Indicators (KPIs)
- Category: Digital Marketing
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Email Marketing
- Category: Digital Advertising
