Digital Marketing Capstone
Completed by Anna Leigh Aufill
April 6, 2017
17 hours (approximately)
Anna Leigh Aufill's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Email Marketing
- Category: Digital Advertising
- Category: Campaign Planning
- Category: Campaign Management
- Category: Data-Driven Marketing
- Category: Consumer Behaviour
- Category: Web Analytics and SEO
- Category: Search Engine Marketing
- Category: Digital Media Strategy
- Category: Journey Mapping
