Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by LUISA FERNANDA PRIETO SUAREZ
September 28, 2020
18 hours (approximately)
LUISA FERNANDA PRIETO SUAREZ's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Digital Marketing
- Category: Data Ethics
- Category: Marketing Automation
- Category: Consumer Behaviour
- Category: Integrated Marketing Communications
- Category: Strategic Communication
- Category: Data-Driven Marketing
- Category: Digital Media Strategy
- Category: Marketing Analytics
- Category: Journey Mapping
- Category: Social Media
- Category: Cross-Channel Marketing
