- Marketing Communications
- Consumer Behaviour
- Personalized Service
- Social Media
- Data-Driven Decision-Making
- Marketing Strategy and Techniques
- Emerging Technologies
- Customer experience strategy (CX)
- Integrated Marketing Communications
- Strategic Communication
- Digital Marketing
- Digital Media Strategy
Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by KELLY HONG SI LI
April 27, 2020
18 hours (approximately)
KELLY HONG SI LI's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
