Measure and Optimize Social Media Marketing Campaigns
Completed by Thiane Ceconi
March 11, 2021
12 hours (approximately)
Thiane Ceconi's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: A/B Testing
- Category: Digital Marketing
- Category: Data Analysis
- Category: Social Media Campaigns
- Category: Social Media Analytics
- Category: Return On Investment
- Category: Marketing Effectiveness
- Category: Presentations
- Category: Marketing Analytics
- Category: Business Metrics
- Category: Advertising Campaigns
- Category: Performance Reporting
