Measure and Optimize Social Media Marketing Campaigns
Completed by Thiane Ceconi
March 11, 2021
12 hours (approximately)
Thiane Ceconi's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Digital Marketing
- Category: Social Media Campaigns
- Category: Advertising Campaigns
- Category: Marketing Analytics
- Category: A/B Testing
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
- Category: Data Analysis
- Category: Marketing Communications
- Category: Return On Investment
- Category: Social Media Analytics
- Category: Social Media Marketing
