Global Impact: Cultural Psychology
Completed by ANDY BRYAN LEWIS ISTURDES
August 13, 2020
11 hours (approximately)
ANDY BRYAN LEWIS ISTURDES's account is verified. Coursera certifies their successful completion of Global Impact: Cultural Psychology
What you will learn
Explain what cultural equity is and how brands can become cultural symbols.
Analyze how globalization impacts the psychological responses of consumers in global markets.
Evaluate actions for imbuing brands with cultural meanings that can win over consumers in globalized markets.
Develop a plan for building an iconic brand
Skills you will gain
- Category: Global Marketing
- Category: Marketing Strategies
- Category: Branding
- Category: Cultural Diversity
- Category: Diversity Marketing
- Category: Brand Management
- Category: Intercultural Competence
- Category: Psychology
- Category: Consumer Behaviour
- Category: Marketing Psychology
- Category: Brand Strategy
- Category: Marketing
