- Digital Marketing
- Web Analytics and SEO
- User Research
- Data Analysis
- Search Engine Optimization
- Web Content
- Keyword Research
- Business Reporting
- Google Analytics
- Consumer Behaviour
- Content Strategy
- Target Audience
Introduction to Google SEO
Completed by ARJUN S CHIDAMBARAM
December 7, 2020
16 hours (approximately)
ARJUN S CHIDAMBARAM's account is verified. Coursera certifies their successful completion of Introduction to Google SEO
What you will learn
Explore the evolving world of SEO: Understand why a career in SEO is rewarding and how it can set you up for long-term success in digital marketing.
Get familiar with key updates in Google's algorithms and learn practical tips for assessing traffic drops and avoiding penalties.
Improve site's visibility: Gain insights into how factors such as core web vitals, EEAT, and rich results shape search rankings and user experience.
Build user-first SEO strategies: Learn the importance of creating user personas as a foundation for successful SEO research and content planning.
Skills you will gain
