Introduction to Digital Advertising
Completed by Karla Karina Avila Gonzalez
October 6, 2020
6 hours (approximately)
Karla Karina Avila Gonzalez's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
- Category: Target Audience
- Category: Campaign Planning
- Category: Spreadsheet Software
- Category: Microsoft Excel
- Category: Advertising Campaigns
- Category: Media Buying
- Category: Pivot Tables And Charts
- Category: Bidding
- Category: Scatter Plots
- Category: Digital Advertising
- Category: Digital Media Strategy
- Category: Media Planning
