- Web Analytics and SEO
- Web Content
- Performance Analysis
- Campaign Management
- Advertising Campaigns
- Search Engine Optimization
- Email Marketing
- Key Performance Indicators (KPIs)
- Online Advertising
- Customer Analysis
- Data Collection
- Keyword Research
Digital Marketing Capstone
Completed by PLAMEN VANCHEV
November 26, 2017
17 hours (approximately)
PLAMEN VANCHEV's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
