The Marketing Plan
Completed by Diksha Prasad
July 9, 2020
16 hours (approximately)
Diksha Prasad's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Planning
- Category: Integrated Marketing Communications
- Category: Performance Measurement
- Category: Performance Metric
- Category: Marketing Channel
- Category: Customer Retention
- Category: Customer Acquisition Management
- Category: Market Analysis
- Category: Growth Strategies
