Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Completed by John Alexander Pantoja Dueñas
April 12, 2020
18 hours (approximately)
John Alexander Pantoja Dueñas 's account is verified. Coursera certifies their successful completion of Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
What you will learn
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Skills you will gain
- Category: Digital Marketing
- Category: Shared Media
- Category: Data-Driven Marketing
- Category: Search Engine Marketing
- Category: Digital Marketing Campaigns
- Category: Digital Media Strategy
- Category: Integrated Marketing Communications
- Category: Marketing Planning
- Category: Marketing Strategies
- Category: Content Marketing
- Category: Social Media
- Category: Cross-Channel Marketing
