- Product Strategy
- Branding
- Customer Engagement
- Internal Communications
- Design and Product
- Product Planning
- New Product Development
- Brand Strategy
- Brand Management
- Brand Loyalty
- Product Lifecycle Management
- Customer experience strategy (CX)
Brand and Product Management
Completed by Venugopal Kusumanchi
December 30, 2019
12 hours (approximately)
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What you will learn
Demonstrate understanding of the product and brand strategy concepts to develop the factual support to define a winning product and brand strategy.
Define a brand name and identity, and develop a system to incorporate future products into a portfolio, enhancing its value and supporting growth.
Describe the customer experience journey to identify, define, and implement key brand touchpoints.
Explain and apply the process to embed a brand internally within an organization to engage employees to deliver on the brand promise.