- Digital Marketing
- Data Analysis
- Data Storytelling
- Consumer Behaviour
- Business Analytics
- Case Studies
- Data Collection
- Information Privacy
- Analytics
- Marketing
- Web Analytics
- Marketing Analytics
Digital Marketing Analytics in Practice
Completed by CHANG YONG KEEN
August 5, 2020
20 hours (approximately)
CHANG YONG KEEN's account is verified. Coursera certifies their successful completion of Digital Marketing Analytics in Practice
What you will learn
Gain hands-on, working knowledge of a step-by-step approach to planning, collecting, analyzing, and reporting data
Learn to evaluate and choose appropriate web analytics tools and techniques
Utilize tools to collect data using today’s most important online techniques: performing bulk downloads, tapping APIs, and scraping webpages
Understand approaches to visualizing data effectively