- Consumer Behaviour
- Integrated Marketing Communications
- Marketing Strategies
- Data Analysis
- Marketing Analytics
- Big Data
- Predictive Analytics
- Customer Relationship Management
- Customer Insights
- Digital Marketing
- Social Media Marketing
- Marketing Effectiveness
Marketing analytics: Know your customers
Completed by Md. Ashraf Uddin Anik
May 10, 2020
20 hours (approximately)
Md. Ashraf Uddin Anik's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
