Completion Certificate for Brand and Product Management

April 9, 2020

10 hours (approximately)

chaithra shree u s's account is verified. Coursera certifies their successful completion of Brand and Product Management

4.7 (2,721 ratings)

126,178 already enrolled

What you will learn

Demonstrate understanding of the product and brand strategy concepts to develop the factual support to define a winning product and brand strategy.
Define a brand name and identity, and develop a system to incorporate future products into a portfolio, enhancing its value and supporting growth.
Describe the customer experience journey to identify, define, and implement key brand touchpoints.
Explain and apply the process to embed a brand internally within an organization to engage employees to deliver on the brand promise.