Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by JAUNIUS KADŪNAS
August 23, 2020
18 hours (approximately)
JAUNIUS KADŪNAS's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Data-Driven Marketing
- Category: Digital Media Strategy
- Category: Marketing Strategies
- Category: Social Media
- Category: Journey Mapping
- Category: Cross-Channel Marketing
- Category: Data Ethics
- Category: MarTech
- Category: Marketing Automation
- Category: Consumer Behaviour
- Category: Strategic Communication
- Category: Digital Marketing
