- Google Ads
- Return On Investment
- Search Engine Marketing
- Pay Per Click Advertising
- Advertising Campaigns
- Keyword Research
- Target Audience
- Digital Advertising
- Online Advertising
- Digital Marketing
- Campaign Management
- Marketing
Google Ads for Beginners
Completed by Yan Ting Diane CHENG
January 31, 2021
2 hours (approximately)
Yan Ting Diane CHENG's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
