- Marketing Communications
- Data-Driven Decision-Making
- Digital Marketing
- Strategic Communication
- Social Media
- Customer experience strategy (CX)
- Digital Media Strategy
- Marketing Automation
- Personalized Service
- Emerging Technologies
- Integrated Marketing Communications
- Artificial Intelligence
Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Marisol Cadavid Zuluaga
June 5, 2018
18 hours (approximately)
Marisol Cadavid Zuluaga's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
