Digital Marketing Capstone
Completed by Siddharth Chaturvedi
September 20, 2020
17 hours (approximately)
Siddharth Chaturvedi's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Email Marketing
- Category: Digital Advertising
- Category: Campaign Planning
- Category: Campaign Management
- Category: Digital Marketing
- Category: Digital Media Strategy
- Category: Performance Analysis
- Category: Data Collection
- Category: Key Performance Indicators (KPIs)
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Journey Mapping
