Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by ANSHUMAN PATNAIK
May 31, 2020
18 hours (approximately)
ANSHUMAN PATNAIK's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Consumer Behaviour
- Category: Strategic Communication
- Category: Data-Driven Marketing
- Category: Marketing Strategies
- Category: Social Media
- Category: Marketing Automation
- Category: Cross-Channel Marketing
- Category: Journey Mapping
- Category: MarTech
- Category: Digital Media Strategy
- Category: Marketing Analytics
- Category: Digital Marketing
