Applying Data Analytics in Marketing
Completed by JASMINE DAWAR
June 24, 2020
16 hours (approximately)
JASMINE DAWAR's account is verified. Coursera certifies their successful completion of Applying Data Analytics in Marketing
What you will learn
Design experiments and apply quasi-experimental methods to identify and measure the impact of marketing interventions.
Use machine learning and AI techniques to forecast customer behaviors and marketing outcomes.
Analyze consumer sentiment and user-generated content through computational text and network analysis.
Estimate customer preferences and demand patterns, and calculate customer lifetime value to inform marketing strategy.
Skills you will gain
- Category: Customer Retention
- Category: Marketing Strategies
- Category: Data-Driven Marketing
- Category: Machine Learning
- Category: Text Mining
- Category: Social Media Analytics
- Category: Social Network Analysis
- Category: Data Ethics
- Category: Marketing Analytics
- Category: Data Analysis
- Category: Customer Insights
- Category: Advanced Analytics
