Hotel Digital Marketing and Social Media Strategy
Completed by Marcelo Guillermo Silva Symmes
January 31, 2025
9 hours (approximately)
Marcelo Guillermo Silva Symmes's account is verified. Coursera certifies their successful completion of Hotel Digital Marketing and Social Media Strategy
What you will learn
Define the fundamentals of hotel digital marketing and effective hotel social media marketing strategies.
Identify key digital channels and social media platforms used for marketing in the hotel industry.
Develop a strong hotel online presence and brand identity through strategic online marketing strategies for hotels.
Analyze and measure the performance of hotel marketing campaigns using modern digital marketing techniques.
Skills you will gain
- Category: Digital Marketing
- Category: Hotels and Accommodations
- Category: Social Media
- Category: Hospitality
- Category: Social Media Content
- Category: Marketing
- Category: Social Media Strategy
- Category: Instagram
- Category: Social Media Analytics
- Category: Search Engine Optimization
- Category: User Feedback
- Category: Web Analytics and SEO
