Digital Marketing: Customer Engagement Strategy
Completed by ANDREW LAWRENCE TIAN CI SZETHO
July 31, 2020
12 hours (approximately)
ANDREW LAWRENCE TIAN CI SZETHO's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Digital Media Strategy
- Category: Marketing Communications
- Category: Marketing Strategy and Techniques
- Category: Data Analysis
- Category: Customer Engagement
- Category: Loyalty Programs
- Category: Consumer Behaviour
- Category: MarTech
- Category: Cross-Channel Marketing
- Category: Data Collection
- Category: Content Marketing
- Category: Generative AI
