- Cultural Sensitivity
- Marketing Strategies
- Cultural Diversity
- Branding
- Marketing Communications
- Consumer Behaviour
- Global Marketing
- Brand Strategy
- Brand management
- Marketing
- Intercultural Competence
- Promotional Strategies
Global Impact: Cultural Psychology
Completed by ANTONY K VERGHESE
June 9, 2019
11 hours (approximately)
ANTONY K VERGHESE's account is verified. Coursera certifies their successful completion of Global Impact: Cultural Psychology
What you will learn
Explain what cultural equity is and how brands can become cultural symbols.
Analyze how globalization impacts the psychological responses of consumers in global markets.
Evaluate actions for imbuing brands with cultural meanings that can win over consumers in globalized markets.
Develop a plan for building an iconic brand
Skills you will gain
