Positioning: What you need for a successful Marketing Strategy
Completed by Chong Yi Min
December 16, 2020
11 hours (approximately)
Chong Yi Min's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Strategic Marketing
- Category: Marketing
- Category: Market Trend
- Category: Target Audience
- Category: Value Propositions
- Category: Marketing Strategy and Techniques
- Category: Marketing Strategies
- Category: Target Market
- Category: Market Analysis
