- Owned Media
- Earned Media
- Digital Media Strategy
- Customer Engagement
- Integrated Marketing Communications
- Content Creation
- Global Marketing
- Social Media
- Key Performance Indicators (KPIs)
- Advertising
- Social Media Strategy
Content, Advertising & Social IMC
Completed by Shelley Wunder-Smith
January 28, 2017
9 hours (approximately)
Shelley Wunder-Smith's account is verified. Coursera certifies their successful completion of Content, Advertising & Social IMC
Skills you will gain

