Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by MARTINA TOBBIA
September 10, 2020
18 hours (approximately)
MARTINA TOBBIA's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Journey Mapping
- Category: Social Media
- Category: Cross-Channel Marketing
- Category: Marketing Strategies
- Category: AI Personalization
- Category: Digital Media Strategy
- Category: Marketing Analytics
- Category: Personalized Campaigns
- Category: Communication Strategies
- Category: Marketing Communications
- Category: Digital Marketing
- Category: Integrated Marketing Communications
