Digital Marketing: Customer Engagement Strategy
Completed by Sunil Kappal
June 29, 2015
12 hours (approximately)
Sunil Kappal's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Customer Engagement
- Category: Data Analysis
- Category: Loyalty Programs
- Category: Digital Media Strategy
- Category: Content Marketing
- Category: Generative AI
- Category: Social Media Marketing
- Category: Digital Marketing
- Category: Marketing Strategy and Techniques
- Category: Digital Advertising
- Category: Analytics
- Category: Consumer Behaviour
