What you will learn

• Explore the evolving world of SEO: Understand why a career in SEO is rewarding and how it can set you up for long-term success in digital marketing.

• Get familiar with key updates in Google's algorithms and learn practical tips for assessing traffic drops and avoiding penalties.

• Improve site's visibility: Gain insights into how factors such as core web vitals, EEAT, and rich results shape search rankings and user experience.

• Build user-first SEO strategies: Learn the importance of creating user personas as a foundation for successful SEO research and content planning.