- Marketing Analytics
- Marketing Strategies
- Customer experience strategy (CX)
- Consumer Behaviour
- Augmented Reality
- Digital Marketing
- Digital Media Strategy
- Marketing Automation
- Marketing Communications
- Social Media
- Integrated Marketing Communications
- Target Audience
Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Harout Manouguian
December 12, 2017
18 hours (approximately)
Harout Manouguian's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
