Positioning: What you need for a successful Marketing Strategy
Completed by Sehaj Seli
June 3, 2019
11 hours (approximately)
Sehaj Seli's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Strategic Marketing
- Category: Target Audience
- Category: Product Strategy
- Category: Marketing Strategies
- Category: Target Market
- Category: Market Dynamics
- Category: Consumer Behaviour
- Category: Value Propositions
- Category: Product Marketing
- Category: Market Intelligence
- Category: Marketing Strategy and Techniques
- Category: Competitive Analysis
