- Case Studies
- Value Propositions
- Customer Insights
- Global Marketing
- Consumer Behaviour
- Marketing Psychology
- Market Research
- Revenue Management
- Market Dynamics
- Competitive Analysis
- Analysis
- Behavioral Economics
Customer Value in Pricing Strategy
Completed by Chinmay Jain
July 28, 2020
14 hours (approximately)
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What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers