Positioning: What you need for a successful Marketing Strategy
Completed by Ishita Rajendra Apte
April 25, 2020
11 hours (approximately)
Ishita Rajendra Apte's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Competitive Analysis
- Category: Target Audience
- Category: Consumer Behaviour
- Category: Value Propositions
- Category: Market Trend
- Category: Market Intelligence
- Category: Marketing Strategy and Techniques
- Category: Product Marketing
- Category: Market Research
- Category: Marketing
- Category: Marketing Strategies
- Category: Target Market
