- Market Dynamics
- Market Research
- Competitive Analysis
- Decision Making
- Marketing Psychology
- Revenue Management
- Strategic Marketing
- Customer Insights
- Global Marketing
- Customer Demand Planning
- Behavioral Economics
- Consumer Behaviour
Customer Value in Pricing Strategy
Completed by Rayan Saleh Alsaedi
July 28, 2020
14 hours (approximately)
Rayan Saleh Alsaedi's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
