- Email Marketing
- Marketing Analytics
- Key Performance Indicators (KPIs)
- Customer Analysis
- Search Engine Optimization
- Advertising Campaigns
- Consumer Behaviour
- Web Analytics and SEO
- Digital Marketing
- Data Collection
- Keyword Research
- Performance Analysis
Digital Marketing Capstone
Completed by ARTHUR GEORGE SANTELIZ SAOUR
August 15, 2020
17 hours (approximately)
ARTHUR GEORGE SANTELIZ SAOUR's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
