Digital Marketing Capstone
Completed by ARTHUR GEORGE SANTELIZ SAOUR
August 15, 2020
17 hours (approximately)
ARTHUR GEORGE SANTELIZ SAOUR's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Performance Analysis
- Category: Email Marketing
- Category: Digital Advertising
- Category: Campaign Planning
- Category: Campaign Management
- Category: Data Collection
- Category: Key Performance Indicators (KPIs)
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Marketing Analytics
- Category: Digital Marketing Campaigns
- Category: Content Strategy
