- Digital Media Strategy
- Marketing Strategy and Techniques
- Social Media
- Key Performance Indicators (KPIs)
- Social Media Strategy
- Social Media Marketing
- Marketing Channel
- Digital Marketing
- Smart Goals
- Policy Development
Introduction to Social Media Marketing
Completed by Catherine Lee
June 9, 2021
17 hours (approximately)
Catherine Lee's account is verified. Coursera certifies their successful completion of Introduction to Social Media Marketing
What you will learn
Understand the landscape of traditional, digital and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
Skills you will gain
