Digital Marketing: Customer Engagement Strategy
Completed by LEONARDO MACHADO DE LIMA
August 6, 2020
12 hours (approximately)
LEONARDO MACHADO DE LIMA's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Marketing Strategy and Techniques
- Category: Data Analysis
- Category: Customer Engagement
- Category: Loyalty Programs
- Category: Cross-Channel Marketing
- Category: Marketing Communications
- Category: Generative AI
- Category: Digital Marketing
- Category: Digital Brand Strategy
- Category: Data Collection
- Category: Marketing Strategies
- Category: Content Marketing
