Introduction to Digital Advertising
Completed by Olga Elena Chagoyán Sánchez
June 1, 2020
6 hours (approximately)
Olga Elena Chagoyán Sánchez's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
- Category: Pivot Tables And Charts
- Category: Bidding
- Category: Advertising
- Category: Media Planning
- Category: Pay Per Click Advertising
- Category: Spreadsheet Software
- Category: Campaign Planning
- Category: Target Audience
- Category: Media Buying
- Category: Digital Media Strategy
- Category: Digital Advertising
- Category: Scatter Plots
