- Marketing Analytics
- Customer experience improvement
- Data-Driven Decision-Making
- Digital Marketing
- Case Studies
- Artificial Intelligence
- Digital Transformation
- Marketing Strategies
- Customer Engagement
- AI Personalization
- Business Strategy
- Marketing
Artificial Intelligence in Marketing
Completed by Tainá Fernandes de Brito
May 17, 2021
10 hours (approximately)
Tainá Fernandes de Brito's account is verified. Coursera certifies their successful completion of Artificial Intelligence in Marketing
What you will learn
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
Skills you will gain
