Marketing, Communication, and PR
Completed by Anais Ascanio Pérez
January 18, 2026
25 hours (approximately)
Anais Ascanio Pérez's account is verified. Coursera certifies their successful completion of Marketing, Communication, and PR
What you will learn
Develop strategies for integrating multiple communication channels to deliver a cohesive and effective campaign
Craft compelling PR messages with powerful storytelling and tailor these messages to various PR scenarios
Enhance the effectiveness of communication and storytelling strategies with AI tools
Create a comprehensive blueprint for effective integrated campaigns while streamlining your PR processes
Skills you will gain
- Category: Content Creation
- Category: Digital Media Strategy
- Category: Cross-Channel Marketing
- Category: Marketing and Public Relations
- Category: Campaign Management
- Category: Performance Measurement
- Category: Target Audience
- Category: Storytelling
- Category: Communication Planning
- Category: Data-Driven Marketing
- Category: Integrated Marketing Communications
- Category: Marketing Communications
