The Marketing Plan
Completed by Ishita Rajendra Apte
May 4, 2020
16 hours (approximately)
Ishita Rajendra Apte's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Planning
- Category: Integrated Marketing Communications
- Category: Marketing Channel
- Category: Marketing Analytics
- Category: Customer Retention
- Category: Market Analysis
- Category: Customer Acquisition Management
- Category: Performance Measurement
- Category: Marketing Communications
- Category: Marketing Management
- Category: Customer Analysis
- Category: Market Research
