- Digital Marketing
- Email Marketing
- Web Analytics and SEO
- Marketing Strategies
- Keyword Research
- Key Performance Indicators (KPIs)
- Consumer Behaviour
- Search Engine Optimization
- Customer Analysis
- Web Content
- Marketing Analytics
- Advertising Campaigns
Digital Marketing Capstone
Completed by ANNE E BARER
June 19, 2020
17 hours (approximately)
ANNE E BARER's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
