Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by ELIAS ABYAD
January 3, 2021
18 hours (approximately)
ELIAS ABYAD's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Integrated Marketing Communications
- Category: Digital Media Strategy
- Category: Marketing Automation
- Category: Social Media
- Category: Responsible AI
- Category: Digital Marketing
- Category: Communication Strategies
- Category: Marketing Communications
- Category: Strategic Communication
- Category: AI Personalization
- Category: Data Ethics
- Category: Data-Driven Marketing
