- Marketing Budgets
- Branding
- Marketing Communications
- Consumer Behaviour
- Communication Planning
- Advertising
- Marketing Management
- Integrated Marketing Communications
- Brand Strategy
- Brand Management
- Campaign Management
- Brand Loyalty
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
Completed by Julia Maria Gugniewicz
November 6, 2016
10 hours (approximately)
Julia Maria Gugniewicz's account is verified. Coursera certifies their successful completion of Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
What you will learn
Define what Integrated Marketing Communications (IMC) is and learn how the marketing process works.
Learn the theories on how advertising works and how consumers make decisions.
Discover the theoretical approaches to advertisement design and learn about message strategies, advertising appeals and executional frameworks.
Know the elements, latest trends and tools used for a marketing communications mix.
Skills you will gain
