Customer Value in Pricing Strategy
Completed by Rodrigo Mota Amarante
December 20, 2021
14 hours (approximately)
Rodrigo Mota Amarante's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Market Research
- Category: Consumer Behaviour
- Category: Marketing Psychology
- Category: Customer Analysis
- Category: Customer Insights
